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Tesla’s Cybertruck flop is historic. The brand collapse is even worse

Tesla’s Cybertruck flop is historic. The brand collapse is even worse.

Elon Musk bet big on the Cybertruck. It didn’t emerge from focus groups, mimic successful truck models, or even resemble Tesla’s own—at the time—successful S, X, 3, and Y lines. It was an ugly monstro...

So how many Cybertrucks did Tesla actually sell?

A March recall—in which Cybertruck panels were literally falling off due to faulty glue—betrayed the number: 46,096 sold in the 14 months since deliveries began. That’s less than 3,300 per month.

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